WHITEPAPER

WHAT IS FRIENDZ?

Friendz is a fast-growing company whose main goal is to connect brands with their target audience, taking advantage of the most powerful marketing tool ever: the word of mouth on social media. Friendz is proud to have introduced in the digital marketing scenario a new way of doing advertising, based on peer-to-peer communication.


Friendz has been actively operating in the market since 2016. Here's some numbers:


200k

€1.2M

35

3

Switzerland,Italy & Spain

200+

ICO EVENT

  • 05days
  • 15hours
  • 48minutes
  • 20seconds

TOKEN SUPPLY

MINIMUM GOAL

HARD CAP

1,500,000,000 FDZ

1,5BN FDZ

50,000,000 FDZ

50M FDZ

750,000,000 FDZ

750M FDZ

HAVE A LOOK AT THE VIDEO

#

BONUS SCALE


POWER HOUR

March 1st, 2018 - 11 AM UTC

1 FDZ = 0.048 USD
40% BONUS

TOKENS PROGRESSIVELY
UNLOCKED IN 12 MONTHS

ICO DAY 1

March 1st, 2018

1 FDZ = 0.056 USD
20% BONUS

TOKENS NOT LOCKED

ICO WEEK 1

March 1-7, 2018

1 FDZ = 0.061 USD
10% BONUS

TOKENS NOT LOCKED

ICO WEEK 2-3

March 9-21, 2018

1 FDZ= 0.067 USD
0% BONUS

TOKENS NOT LOCKED

POWER HOUR

March 1st, 2018 - 11 AM UTC

1 FDZ = 0.048 USD
40% BONUS

TOKENS PROGRESSIVELY UNLOCKED IN 12 MONTHS

ICO WEEK 1

March 1-7, 2018

1 FDZ = 0.061 USD
10% BONUS

TOKENS NOT LOCKED

ICO DAY 1

March 1st, 2018

1 FDZ = 0.056 USD
20% BONUS

TOKENS NOT LOCKED

ICO WEEK 2

March 9-21, 2018

1 FDZ = 0.067 USD
0% BONUS

TOKENS NOT LOCKED

WHITEPAPER

Learn more about our ICO and future plans

VISION

Friendz Coins will become the main currency used by brands to connect with their audience on social media. Companies will directly interact with a highly engaged community of users that will create contents and perform other marketing actions on demand.

01

02

03

04

BUSINESS MODEL

Friendz offers a variety of digital advertising services, among which brand awareness and product placement campaigns, sharing content activities and market researches. Friendz community can take part to the activities available on the platform, supporting brands in the process of content creation and validation. The participation is compensated with Friendz Coins that can be spent in Friendz network of ecommerce platforms and physical shops.

THE CLIENTS

Clients will recognize Friendz Coins as the standard currency to activate highly engaged communities. Clients have access to a dedicated dashboard where it is possible to set the activities up and monitor their results.

ACTIVITY APPROVERS

Activity approvers are highly skilled users with a professional background that validate the activity set up by the client. They check that all the guidelines needed for the content creation are available and comply with Friendz policy before making the activity visible to the community. Approvers are rewarded in Friendz Coins.

THE USERS

Users find a list of the activities available in the platform, read the guidelines and create the required content. If the content is good enough, it is published on their social media profile and they are rewarded in Friendz Coins.

CONTENT APPROVERS

Contents approvers are highly skilled users that satisfy specific quality and experience requirements in using the platform. Their task is to check every content uploaded, making sure that it complies with Friendz and Brands policies. Content approvers are rewarded in Friendz Coins at the end of the validation activity.

AUDIENCE

Friendz innovates the relationship between the publisher and his audience. The marketing communication system is not the typical top down but peer-to-peer: the reference target of the contents posted by a Friendz is his peer community composed by people that he directly knows.

FRIENDZ APP

Friendz is a community of highly engaged and profiled users.


40,123

MONTHLY ACTIVE
USERS


201,123

TOTAL
DOWNLOADS


12,477

+

DAILY PICTURES
UPLOADED


2,423

LAUNCHED
CAMPAIGNS

MEET OUR CLIENTS

We have been working with more than 200 clients, the majority of them are multinational enterprises.


200

+

TOP CLIENTS WE
HAVE WORKED WITH


124,440,550

OBTAINED BRAND
REACH


287,833

BRANDED PICTURES

ROADMAP

The next steps of our future expansion

Q1 2018


LISTED
ON EXCHANGE

Q2 2018


CENTRAL EUROPE

Q3 2018


INTRODUCTION OF CREATIVITY APPROVERS

Q4 2018


EXPANSION OF FRIENDZ SERVICES TO B2B CLIENTS

Q1 2019


NORDICS

Q2 2019


WIDGET PAYMENT SYSTEM FOR COMMERCIAL PARTNERS

Q3 2019


USERS INTERNAL WALLET

Q4 2019


EASTERN EUROPE

Q1 2020


NORTH AMERICA

Q2 2020


SOUTH AMERICA

Q3 2020


ASIA AND AUSTRALIA

MEET THE ICO TEAM

FOUNDERS

Alessandro Cadoni

Co-Founder

Cecilia Nostro

Co-Founder

Daniele Scaglia

Co-Founder

Alessandro Cadoni

Co-Founder

Cecila Nostro

Co-Founder

Daniele Scaglia

Co-Founder

DEVELOPMENT

Dario D'Antino

Frontend Developer

Giorgio Pallocca

CTO

Flavio Lanternini

Blockchain Developer

Mario Soprano

Blockchain Developer

Alessandro Serafini

Android Developer

Silvia Romano

Graphic Designer

Dario D'Antino

Frontend Developer

Giorgio Pallocca

CTO

Flavio Lanternini

Blockchain Developer

Mario Soprano

Blockchain Developer

Alessandro Serafini

Android Developer

Silvia Romano

Graphic Designer

MARKETING & FINANCIALS

Simona Fontana

Project Leader

Martina Pirisi

Community Manager EN

Francesca Bianchi

Community Specialist

Roberto Addeo

Community Specialist

Ornella Di Bonito

Community Specialist

Cristina Dente

Community Specialist

Sahir Parmar

Community Specialist

Simona Fontana

PROJECT LEADER

MARTINA PIRISI

COMMUNITY MANAGER EN

FRANCESCA BIANCHI

COMMUNITY SPECIALIST

ROBERTO ADDEO

COMMUNITY SPECIALIST

Ornella Di Bonito

COMMUNITY SPECIALIST

Cristina Dente

COMMUNITY SPECIALIST

SAHIR PARMAR

COMMUNITY SPECIALIST

ADVISORS

Paolo Rebuffo

Advisor

David Drake

Advisor

Simon Cocking

Advisor

FRIENDZ TEAM

OPERATIONS

Andrea Pomponi

Operations Manager

Enrico Pasquotti

Global Business Development

Luca Marchesi

Creative Director

Giuseppe Langella

Country Manager ES

Matteo Virelli

Creative

Andrea Evangelista

MARKET RESEARCH ANALYST

Nicola Ranieri

Operations Specialist

Simone Scaglia

Administration

MARKETING & SALES

Arnaldo Comé

Business Developer

Melissa Tarenzi

Account Manager

Marco Iannaccone

Business Developer

Ilaria Zanetti

Account

COMMUNITY

Gabriella Berardi

Social Media Specialist

Lorenzo Capecchi

Community Manager

Rosa FUENTES T.

Community Manager ES

Marina RODRÍGUEZ G.

Community Manager ES

PARTNERS

MEDIA COVERAGE